1) 3D TV - we saw "for real" players, TV'sand (some) content for 3D TV in the home.  Think Avatar in your livingroom.  This has been a huge pushfor Sony.  Good news for industry - allindustry players are aligned and there does not seem to be contention,bad news, it may not really cool enough to get consumers to swap outthe brand new HDTV's they just bought for a new one.

Honestly, the 3D experienceis a little "thin" with most of the systems we saw - you don't reallyget convincing 3D.  Small good news  - most 120Hz HDTV's probably canbecome 3D TV's with the right 3D source (i.e. 3D cable, satellite or 3DDVD), and special synchronized (read "connected to player") glasses. There are a few 3D sets / prototypes that do not require glasses - coolbut a narrow field of viewing and still "very early".

 

1a) IPTV (Internet protocol TV ora.k.a. Internet connected TV)  A number of the new models were internetconnected "internally". Several, including Panasonic and LG, wereshowing integrated "Skype" phones - so that you could skype from yourliving room.  Also integration with Netflix for quick download fromNetflix right to your TV.  IDC analyst made an interesting comment onthis - in research they conducted, when asking consumers, "Do you wanta connected TV?" - they routinely say "no", but when you ask consumers,"Do you want content from the Internet on your TV?" they routinely say"YES" - so consumers don't really "get" the value on its face.

 

1c)  "Hello Yellow" - Sharp Aquos showeda new TV using RGB + Y.  Most televisions use Red/Green/Blue colorsources (such as LEDs) to create all the colors that we see - Sharpshowed a TV using 4 LEDs - Red, Green, Blue and Yellow - whichdelivered dramatically improved Yellow and Gold tones.  Brad thinksthat the industry will move to "6 color" separation - 6 LEDs would fitin the shape of a hexagon - 1 pixel.  Stay tuned to see if he's right -our experience of color at home would certainly improve!